The Product Universe® for agentic commerce

Sell to people
and their AI

Your customers' behavior is changing. Their AI is reading the web now, and deciding where they shop. Your product story has to be compelling enough to draw people in, and structured enough that AI can read it. Crystallize does both.

Get started for free

Trusted by over 10,000+ developers, teams, and their clients worldwide that are not easily impressed.

The Product
Universe®

Traditional commerce setups require separate platforms for PIM, CMS, DAM, and the commerce engine. Four systems, four bills, four teams that don't share a workflow. Crystallize has one. Combining products, content, media, and commerce. One model, one admin, one API call. That's The Product Universe®.

Fashion · DTC

6 markets to 44. In four months

Markets

6to44

Stack cost

-9%

Execution cycle

hours

PlantasjenGarden retail · Multi-market

Weeks to launch. Now hours

SKUs managed

15,000+

Time to market

hours

Markets

Growing exponentially ↑

API Calls Served · 2026 Year-to-Date

The platform you're on the fence about is already running at scale

One platform. One bill. One login.

Built for your
next move

Adding subscriptions. Opening new countries. Selling to enterprise buyers who want a B2C experience. Grow your commerce stack as you grow. Without a re-platform, without a second tool, without a second bill.

Subscriptions
B2B
Multi-market
Sell anything

Recurring revenue

Add subscriptions as a revenue stream

Most brands aren't missing subscriptions because they can't engineer them. They're missing them because adding them means a second platform and a second bill. Crystallize lets you turn it on without one. Contracts, metering, tiers, pause and resume.

MRR$48,210

+ subscription

B2B reborn

Your B2B buyers expect a B2C experience

Businesses buy from people, and those people now expect storefronts, fast checkout, and product stories. Keep the contracts, hierarchies, and approvals B2B actually needs. Pair them with the experience B2C buyers expect.

Nordic Runner Pro

$299

Global from day one

Open a new country, not a new platform

New currencies, new taxes, new pricing, new languages. New countries should be a launch, not a rebuild. Multi-market by default, not by integration.

productUS

Nordic Runner Pro

$199

USD

add to cart

Sell anything you make

Physical, digital, services, subscriptions

Cars, books, software, coffee, dealer parts. One catalog, any product type. The platform doesn't care what you're selling. It cares that you're selling it well.

physical

digital

service

subscription

Checkout funnel insights

Gain real-time visibility into your checkout funnel with Crystallize’s insights. Monitor active carts, track abandoned checkouts, and capture completed purchases with instant updates, enabling data-driven decisions to optimize conversion rates.

See how Crystallize fits your business.

Check how your business can benefit from The Product Universe.

Book a demo →

Built the way
AI reads

AI agents don't browse. They query. They need structure, relationships, and meaning. Crystallize is semantic from day one, so your products are readable by ChatGPT, Claude, Gemini, and Perplexity without rewrites, plugins, or schema mapping.

A story without
data is fiction

Data without a story is a spreadsheet. In Crystallize, story and data live in the same product. Same app. Same API call.

One foundation.
Four ways it pays off.

Crystallize is AI-native by design. One model holds your products, content, and media. Your data takes the shape of your business, and your workflows run themselves.

AI Native

Built for AI, not retrofitted

Most platforms are retrofitting AI on top of legacy data models. Crystallize doesn't have to. The foundation was already structured, semantic, and machine-readable. MCP is already available for agents to query.

PRODUCTEthiopia Yirgacheffe250g · $18

name: "Yirgacheffe"

origin: "Ethiopia"

roast: "light"

notes: [floral, citrus]

weight: 250

One Source of Truth

One model. All aware of each other.

Products, content, media, taxonomy. One model, all aware of each other. Change a spec, the story updates. Change a price, every channel knows.

Shape Your Universe

Data shaped like your business

Model your products like the world actually sees them. A car has a configuration. A sneaker has a colorway. A subscription scales with usage. Your data should look like your business.

flavorglazed

weight65g

allergensgluten, dairy

Beyond Automation

AI does the repetition

Translation, content generation, attribute enrichment. Table stakes, automated. AI assists across data modeling, workflow building, and customization. Your team focuses on growth, not repetition.

Editorial delight

Effortlessly organize, enrich, and manage your product data and marketing content. Enjoy a conductor’s overview, a craftsman’s control, and execute mass operations with efficiency.

Ask it anything

Agents read
structure, not paint

The Product Universe® speaks GraphQL and MCP natively. Day one. So AI agents can read your catalog, draft a quote, configure a subscription, or fill a cart, without scraping a single line of HTML.

Discoverable by AI

On the shelf when AI shops

When ChatGPT, Claude, Gemini, or Perplexity answer 'where do I buy this?', the answer is your catalog or it isn't. Crystallize is structured so agents can read your products, compare them, and recommend them. No scraping, no plugin.

Agentic checkout

Agents fill carts, not just product pages

From AI search to AI transactions. AI used to look up your products and send the customer to you. Now it builds the order. Open your storefront's API to agents, and they draft quotes, configure subscriptions, fill carts. You decide what they can do. Your customer just confirms.

POST /cartagent

Total

Multi-LLM by default

Speaks every major model

Today's leading LLM is tomorrow's runner-up. Build on MCP and GraphQL, the open standards every major model already speaks, and you don't bet your AI strategy on one. ChatGPT, Claude, Gemini, Perplexity, plus whatever wins next year. One integration covers them all.

Day one, not roadmap

Built this way, not bolted on

Most platforms were built for people, then bolted on AI as an upsell. You pay for the AI tier and wait on the roadmap. Crystallize was structured and queryable from day one, so agents already use it the way it was designed. No upgrade, no add-on bill, no retrofit.

Others

AI add-on↓

Commerce layer

Product data

Crystallize

Agent surface

GraphQL · MCP

Structured data

41ms · edge · oslo

{
  "jsonrpc":  "2.0",
  "method":   "tools/call",
  "params": {
    "name":      "product.search",
    "arguments": {
      "tenant":   "furnitut",
      "query":    "side table",
      "language": "en",
      "filters": {
        "price": { "lte": 500 }
      }
    }
  }
}

{
  "content": [{
    "type":     "resource",
    "resource": {
      "uri":      "crystallize://furnitut/product/bergen-side-table",
      "mimeType": "application/json",
      "name":     "Bergen Side Table",
      "sku":      "BERG-ST-01",
      "defaultPrice": 249
    }
  }],
  "agent_actions": [
    "add_to_cart", "reserve", "checkout"
  ],
  "isError": false
}

When AI makes mediocre commerce instant,
craft becomes the only moat

Book a demo →Start for free

The Product Universe®

One foundation beats five tools

If it's easier to think in traditional stacks, The Product Universe® combines what would normally be separated into PIM, CMS, commerce, subscriptions, and AI operations.