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The eCommerce Terms Decoder (AI-Enhanced Wisdom)
Building a digital business requires fluency in four distinct languages: Business, Technology, Marketing, and E-commerce Essentials. This hub brings them all together, offering curated definitions and strategic insights for every stakeholder in your organization.
To easily navigate, we’ve divided the questions into the following categories:
Business Talk - To make sure we're on the same page, we've got to speak the same language, and the way we talk business is constantly evolving.
eCommerce Essentials - The go-to terms and lingo for eCommerce.
Tech / Dev - We know how devs talk, right? This is where we take the tech stuff in e-commerce and explain it so everyone can understand.
Marketing Stuff - Every business needs some marketing juice. We're here to help you figure out some cool stuff you might not have considered for your business.
We’ve prioritized the questions our customers ask most during the sales process and consultation. The answers were provided by the collective intelligence of AI (ChatGPT 5.2 and Gemini 3.0) and refined by veteran e-commerce experts. We’ve compiled the definitive answers to the industry's most pressing questions—from 'What is Edge Computing?' to 'What is Brand Archetype?'—so you can focus on building.
Just a couple of answer previews to give you an idea of what to expect.
What Are Promotional Codes?– Explains how alphanumeric strings are used in e-commerce to trigger discounts, track campaign performance, and incentivize customer purchases.
How to Test Your Website Speed in Google– A guide on using tools like Google PageSpeed Insights and Core Web Vitals to measure load times and identify performance issues impacting SEO.
Advantages and Disadvantages of Static Sites– Breaks down the pros and cons of Static Site Generation (SSG), balancing superior speed and security against potential build-time and dynamic content limitations.
What Are GTM Security Risks?– Details the potential vulnerabilities associated with Google Tag Manager, such as unauthorized script injection, and best practices for securing your implementation.
What Is Optimistic UI?– Defines a UX design pattern that improves perceived performance by visually confirming a user's action immediately while the server processes the request in the background.
What Is Headless Authentication?– Explores how identity and access management function in decoupled architectures, typically using token-based systems (like JWT) rather than traditional server sessions.
What Is a Supply-Side Platform (SSP)?– Defines the ad-tech software that enables digital publishers to manage, sell, and optimize their advertising inventory space automatically.
What Is a Browser Cache?– Explains the technical mechanism browsers use to store local copies of web resources (like images and scripts) to reduce latency and speed up subsequent visits.
Retention Rates– Covers the critical business metric that measures the percentage of customers retained over a specific period, serving as a key indicator of loyalty and product health.
What Is Price Steering?– Describes the dynamic strategy where retailers personalize pricing or product sorting based on user behavior and data to maximize conversion or margin.
